2x4 encompasses an entire mission: to establish a foundation to, by and for women.
And the resulting brand identity evokes the foundational strength of women helping women.
We partnered with them to develop the foundation’s visual and verbal identity with a new name
and logo, along with guidelines for assets and website development.
It was a challenge creating a logo that was to be represented by animation
with class and elegance to showcase the power and strength of women. Super proud
of helping out this foundation and being a part of their journey.
I helped with their social media accounts and animating their logo as well as the system within it.